How consumers think about what they eat has marketing impact all along the food value chain. These attitudes drive key decisions for brands on the farm, at the grocery store or in the drive-thru lane. Sullivan Higdon & Sink has undertaken an extensive multi-year mission to determine how and why consumers make food choices today and what will drive them in the future. FoodThink is the place SHS shares the insights gleaned from this effort for marketers from farm to table.