White Papers | SHS FoodThink

The Mom Influence

When it comes to food purchases and meal preparation, nobody has played a more significant role in influencing consumers’ decisions than their moms. In this white paper, we take a closer look at the impact moms have on everything from the brands consumers buy to how they perceive themselves as cooks.
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Building Trust in What We Eat

In this white paper, FoodThink explores what consumers know (or think they know) about where their food comes from before it reaches their plates. Learn what food marketers can do to build and maintain consumers’ trust in what they eat.
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Cooking in America

What motivates today’s American food consumers? How do they perceive themselves when it comes to cooking skills? Who do they identify with? And how can you leverage these insights to your advantage? The answers to these questions and more are in our premiere FoodThink white paper – appropriately titled Cooking in America.
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